Peter Lin conceptualizes and photographs unique on-brand imagery for entities wanting to brand a linear visual ethos around a company's universe. He created an aberrant form of creative, calling it a "single-source” creative; someone who can utilize many skillsets in a single shoot to amass content at a faster yet high editorial level from a single or small source, saving on budget yet maintaining quality.

Often he acts as Principal Photographer, Creative Director, Content Producer, casting/talent scout, location scout, clothing/hair/product stylist, on-set art-director and so on….. The range of branding content is cross-platform,; editorial, website, Social Media, print/ad, copy, etc.

Peter Lin has years of experience producing green lighted concepts within budget parameters. This includes location scouting, casting, wardrobe styling, licensing original music for video (using 8-10 up and coming bands for this) Using creative resources within the teams, cutting out too many freelance services to streamline productions whilst elevating the style and the look of branding content.

He loves working with smaller boutique brands that are interested in new pathways in production and creative content.